Lead UX Designer & Researcher (solo)
As often the case at Rhapsody, when the business had an idea for a completely new feature (rather than iterating existing ones) for the main music streaming app, I was handed the keys and told to drive fast and far. After hearing of the general idea, I conducted two in-app surveys using Apptentive, asking if the customers had one or more kids, and whether they’d be interested in a kids-only feature. They were. I also conducted a broad survey of non-customers using SurveyMonkey, digging into the details of what people were interested in regarding a “kids mode”.
Based on the data, I lead a whiteboarding ideation session with my colleagues, because two or three heads are better than one when brainstorming. From there, I launched into wireframing and rapid prototyping using a Mac prototyping app called Hype because it could trigger media. I used those prototypes, some images captured and displayed above, as the basis for two small research studies. For the first time in my career, I sat down with kids (and one of their parents), gave them a prototype to use, and asked them questions. It was challenging, but a lot of fun! I even received a fantastic note at the end from one participant that decided he wanted to be a designer, too. After making changes suggested by participants, I worked with the Lead Visual Designer to ensure his art adhered to the vision and UX I’d designed.
As that work progressed, I met several times with the broader product, marketing and customer service teams to demonstrate the prototypes, discuss the research and provide insight and input into the go-to-market strategy, which included meeting with PR, creating a FAQ with customer service, consulting on creative input for the media presentation, and more.