Resume

February 2020


EXPERIENCE

Sr. UX Designer (2019 – Now) at Rosetta Stone, Ltd.

  • Lead user research efforts for Consumer Products, from concept through release, including remote and local studies, interviews, and surveys across Web and mobile, communicating results across organizational levels in person and via a dedicated Slack channel, improving products and shaping business decisions
  • Created a process for Rosetta Stone Consumer Products user research in collaboration with Consumer Marketing, from interviewing stakeholders through presenting results to the larger team
  • Designed “Lesson 0” for brand new users plus other updates to the new user flow based on research, new changes to the subscription model, improvements to the speech recognition experience, and an updated keyboard for the Luiseño language
  • Created and managed database of research volunteers comprised of existing users, moving management from Google Sheets into Braze
  • Teamed with Product Strategy and Business Analytics to create a joint quarterly report impacting future Product planning

UX Research (2016 – 2019) at Plex Inc

  • Planned, designed, conducted, and reported on remote and local user research through the development lifecycle across devices and platforms, including mobile, Web, PC, TV and voice, leading to product requirement and design improvements
  • Focused company on improving the new user experience, directly leading to dramatic improvements on mobile, the creation of a new QA team and processes, and awareness of the new user experience from the CEO down
  • Established the Plex Quarterly Satisfaction survey of existing users, the results of which fed into the company’s business goal setting process
  • Designed and conducted Plex’s first longitudinal study of new users utilizing a combination of Usertesting and Surveymonkey
  • Lead research of users’ attitudes and usage with Product, Marketing and Business Development, informing decisions on marketing efforts, business projections, and partner relations
  • Collaborated with Intel on a longitudinal field study of TV & DVR use
  • Negotiated Plex’s yearly contract with Usertesting, managed the relationship
  • Created and managed database of research volunteers comprised of existing users, moving management from Google Sheets into Leanplum
  • Managed weekly UX team meetings and issues tracking board, mentored designers on creating and conducting iterative research of their own

Sr. UX Designer (2014 – 2016) at Rhapsody International, LLC

  • Lead user research for Rhapsody apps and website, designed and conducted company’s first longitudinal study, assisted with Market research, managed relationship with UserTesting and Apptentive
  • Project lead UX designer and researcher of Rhapsody KIDS for the Android and iPhone apps, including on-device prototyping and user research with kids
  • Designed the UX and prototypes of multiple features for mobile, Web and desktop, including search, onboarding new users, social features, navigation, upsell messaging and more, all of which increased usage and retention
  • Created prototypes for use by the business with partners or sales and consulted on survey design and user research with business and product teams
  • Presented Google’s Material Design to the company upon its release
  • Mentored Junior UX Web Designer for 1 year

Sr. UX Designer (2010 – 2014) at Amazon.com

  • Designed Amazon’s “Flow” feature in the iPhone shopping app, reviewed in Wired, The Verge, TechCrunch and other online publications (Feb. 2014)
  • Lead the iPhone Shopping app design from using tabbed navigation to a persistent top menu, using motion studies and prototypes to aid decisions
  • Designed the first Kindle Fire shopping app, overcoming stakeholder resistance to Android platform conventions
  • Lead Designer of the Android and iPhone shopping apps for over one year each, designing features like barcode scanning, notifications, checkout and search
  • Created early concept designs and experience flows for a major Kindle shopping feature and a strategic update to the Android phone app
  • Directed the design of the Windows Phone shopping app, partnering with Microsoft
  • Mentored two Sr. UX Designers, created “Mobile UX Office Hours” where anyone at Amazon could ask questions or present work-in-progress for review

Principal Designer (2008 – 2010) at AOL

  • Designed instant messaging apps for Windows Mobile, Android, Blackberry, Web, creating and conducting user research as needed
  • Arbitrated and resolved user experience issues for the Mobile Developer Program
  • Managed a Master’s-level intern

EDUCATION

  • M.S. Experimental Psychology, Central Washington University
  • B.A. Psychology, Whitman College

PUBLISHED
“Ten Usability Tips & Tricks for Testing Mobile Applications”, <Interactions>, Nov ’06

PATENT AND APPLICATIONS

  • “Ordering of conversations based on… user interaction” (WO2007044806) [AOL]
  • USPTO applications: 20080214103, 20080168381